Communication can be a challenging topic within any organization. When the complexity of a change initiative is added, the way you communicate becomes just as important, if not more important, as your change implementation plan. Employees want clear and strategic communication from their leader so they are not left wondering what is happening and create their own stories about change. Communicating about change can provoke many different reactions. Some may feel scared and unsettled, leading to unengaged, unproductive work or the change initiative itself may be compromised, even fail. Regardless of how we feel about change, we know that it is expected and constant.
By having a clearly planned change communication strategy, people leaders are better able to facilitate the change. In this class, you will learn why you need a communication plan, understand the stages of change, learn about the role of communication in change, assess your current communication approach and develop a communication plan for change success.